Lead generation done better

When it comes to quality B2B lead generation we take a different approach.

Great leads come from doing 4 things really well. For us, each stage is important in our quest to secure new business for our clients. So if you’re dissapointed in your current pipeline maybe it’s time to adopt a different approach.

Lead profiling

We use a combination of 3rd party data sourcing and LinkedIn Sales Navigator to find New Business connections. We leverage AI tools to automate outreach based on key target audience profiles.

  • Target Account
  • Location
  • Job Title
  • Seniority
  • Interest groups

Compelling event

Everyone needs a reason to talk. A common issue. A problem to be solved. Core to our lead gen campaigns are the events we promote. We work with our Clients to identify event topics and speakers to ensure every lead has a reason to connect and listen.

  • Webinar
  • Roundtable
  • Assessment

Building awareness

We promote our client events through a combination of direct messaging and supportive content. This ensures our clients messages are understood before we attempt to connect.

  • LinkedIn Ads
  • LinkedIn Sponsored Content
  • LinkedIn InMail

Lead generation

The hard work is done. All it takes now is a well placed InMail or email to secure engagement and start the qualification process

  • Post event social media awareness
  • Post event follow up

Proven results

1 Webinar
25 registrants
15 attendees
8 meetings
3 proposals
£160,000 in pipeline value