COMPELL

The Account Based Marketing Agency.

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We deliver outbound reach based on a deep understanding of your target accounts. Making it easier to engage with all your stakeholders at the right time and place with the right story.

We have revolutionised Account Based Marketing.

Our AI driven tech dives deep into your target accounts, unearthing the common ground on which to build a business relationship.
Our automated, personalised outreach delivers the right message, to the right person at the right time, in the right place.
We’ve supercharged B2B prospecting.


Delivering highly engaged leads for you to close.

Audience profiling

We don’t just find your key target account and associated contacts. Our AI tools unearth the key engagement insight & related trigger points within your target accounts. Giving you a relevant reason to make initial contact.

Our research goes deeper than just identifying an investment round, competitor announcement or new hire within a prospect account. We’re able to source a common event attendance, shared interest or client to make an approach message relevant and scalable.

Better still, our AI tools can automate the messages we send with personalisation and cadence. Increasing the chances of a meaningful connection to someone with the ability to benefit from your product or service at the level to buy.

Engagement Workflow + Messaging

Our engagement workflow work across B2B marketing channels and are triggered by behavioural action. This means we can personalise every prospect journey. Delivering a personalised message based on any previous message response or action.

We can include compelling events, such as a webinar or download, within any engagement workflow to increase CTA triggers.

This unique automated approach replicates the hours of BDM work across your entire approachable market. Moving prospects into sales qualified leads based on behavioural scoring without the traditional cost or time limitations.

Each prospect can be passed to your own CRM for sales assignment or nurturing.

Real time leads delivered to your CRM

We can integrate into most CRM platforms including Salesforce, Zoho and HubSpot. On creating a lead we can assign it for action to your own BDM for action, seamlessly.

Benefits

Reduce targeting costs

We understand buyer journeys are difficult to map. Each stakeholder will have different pain points that your engagement messages must address. Overlay multiple sectors and regions and your outreach marketing becomes very hard to manage. Our audience research tools enable us to understand and map every prospect’s journey. From initial engagement to client advocacy.

Reduce sales cycles

Traditional sales cycles are complex. Multiple stakeholders. Requirements gathering. Competition analysis. It takes time. We streamline your prospects ensuring your pipeline is full of buyers with a deep understanding of who you are and what you can do for them. We eliminate the admin often associated with business development, reducing the time needed to push prospects down the funnel to a buying position.

BDM Performance

How much time do your sales teams spend closing? What if they only handled sales ready leads? Our unique approach ensures your pipeline is drip fed highly qualified, fully engagement leads for closure.

Proven tech stack

Traditional marketing technologies are complex, disjointed and expensive. We’ve designed and built our own Tech stack that delivers against a proven B2B approach; embracing AI to automate tasks based on individual behaviors.

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